It is the final formulation that determines efficacy and performance. Olaplex has a history of digging in and fighting legal battles. In response to questions about the refunds and the safety of its products, Olaplex said: "We are proud to help our millions of customers achieve their best hair possible and every customer inquiry is important to us. I'd say a single bottle will last several months, especially if you're only doing it one, two or three times per week. Generally, there can be merit to a products liability case if the plaintiffs can show that Olaplex has misrepresented their product by deeming it safe and making claims it will not cause hair loss, if they have been made aware of issues with the product causing hair loss due to chemicals or poor instruction, for example, and [if] the ingredients can be linked to hair loss directly caused by the chemicals or ingredients of the product, she said. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Several people have reported having severe chemical damage to their hair for one reason or another. When you buy through links on our site, we may earn a commission. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. . In a Facebook group with 3,100 members devoted to discussing Olaplex and hair loss or damage, several others have said they received or requested refunds from the company. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. Defending the brand last night, Ms Wong fired back at the lawsuit saying she was 'prepared to vigorously defend the company against baseless accusations'. Please look out for the groups on Facebook just to see the damage this product has caused. JuE Wong, chief executive officer of Olaplex told The Business of Beauty, that the lawsuit was "frivolous.". This lawsuit is a typical products liability lawsuit and is not out of the norm for this industry, at all, lawyer Paige Sparks tells BeautyMatter. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. Olaplex did not comment specifically on the Canadian lawsuit or refunds. The latest lawsuit adds to a mountain of claims from customers warning that chunks of hair have fallen out and their scalp has broken out into a painful rash. This is a painful and emotional topic, however for our products this is not true. The BBC is not responsible for the content of external sites. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Sign up for ClassAction.orgs free weekly newsletter here. Olaplex has released test results it claims prove its hair products are safe, One of the 28 plaintiffs claiming they suffered hair loss after using Olaplex products, At the crash site of 'no hope' - BBC reporter in Greece. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Daniela Sirtori-Cortina. The outlook was well below the average analyst estimate of $731 million. Hair care brand Olaplex quickly won a wide following during the pandemic with products it says build chemical bonds that strengthen hair. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. Do Not Sell or Share My Personal Information. Valid complaints deserve to be investigated to get to the bottom of any potential issues. I was using No. Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. VIDEO: Lawsuit claims Olaplex hair products caused blisters, bald spots. 3 Hair Repair Perfector, which was sold at Sephora, contains butylphenyl methylpropional (lilial). Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Want to stay in the loop on class actions that matter to you? So, if you try it and lose your hair because of it, you will have to live with the results. Auriana is now part of a lawsuit against Olaplex, a hair care line popular with influencers and some celebrities that promises to restore "damaged and compromised hair by repairing from the inside out" leaving users with "healthy, beautiful, shiny, touchable hair," according to marketing materials on the company's website and social media. On Tuesday, Olaplex said net revenue this year will be $563 . Save my name, email, and website in this browser for the next time I comment. 4 Bond Maintenance Shampoo and No. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Olaplex says that they started using it before it was removed from hair care products around the globe due to its side effects. Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. Top editors give you the stories you want delivered right to your inbox each weekday. Top Class Actions is a legal site that handles public lawsuits. About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. "A lot of this is breakage that came up after using Olaplex," she tells viewers. This case is being fought not only in the court system but also in the court of public opinion. Daniela Sirtori-Cortina 4 days ago. It adds their hair was left "dry, brittle, frizzy and dull". They disputed the brand's social media messaging that its products could revive "compromised hair.". An example of data being processed may be a unique identifier stored in a cookie. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. Please contact the moderators of this subreddit if you have any questions or concerns. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. told "GMA." Do you work at Olaplex or have information to share? I have now lost half of my hair with spots that are very thin. Have you tried @Olaplex? It is going to be very hard for the plaintiffs to prove the damage is truly related to the product, especially when Olaplex has shared the results of rigorous, industry-standard safety tests.. The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. HairLossGeeks.com may earn commissions through other products listed on the site - always do your own due diligence before making a purchase. A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. The lawsuit was filed by a group of nearly 30 consumers represented by Dallas-based lawyer Amy Davis who allege the company's products damaged their hair and scalp. According to the case, Olaplex has affirmatively tried to hide the dangers of the products from the public, prohibiting many users from discovering that their injuries were caused by the companys wrongful conduct., It never occurred to Plaintiffs and other users that the Productstouted by Defendants as safe for all hair, free of a laundry list of harsh chemicals and are [sic] scientifically formulated and proven to repair dry and damaged haircould actually be hurting their hair and scalp, not helping, the lawsuit summarizes. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. In many salons around the world it is offered - at an additional price - as a treatment for those getting their hair coloured. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . Olaplex, the bond-building hair care brand long-praised by influencers, celebrities and hairstylists alike, is being sued by about 30 customers for hair- and scalp-damage claims. Olaplex denied the customers' allegations. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. Want to stay in the loop on class actions that matter to you? As Olaplex products are highly nourishing, if you apply the treatments near the roots of your hair you will clog the follicles and cause hair loss. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. "Defendants have been dismissive of their customers' hair loss, instead describing hair shedding as normal and unavoidable and attributing the hair loss to a long list of other potential causes," the complaint says. All these products can be bought individually, in sets, or as a complete set as all of them (only one type of shampoo is included, of course). Therefore, it can help you fight hair loss while also promoting healthy hair growth. 'Olaplex products do not cause hair loss or hair breakage. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Olaplex was once only available for use in salons by professionals when it launched in 2014 and quickly became an essential treatment for colorists wanting to maintain the integrity and strength of bleached strands. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Facebook groups dedicated to sharing customers negative experiences after using Olaplex were created, garnering thousands of members. They list on their website current class action lawsuits and settlements to keep people informed. Olaplex customers report hair breakage and loss. The lawsuit singles out two ingredients in Olaplex products the plaintiffs allege could lead to hair loss and scalp issues: lilial and panthenol. Stay up to date with what you want to know. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. The attorneys representing the plaintiffs in the lawsuit say consumers should do their "due diligence" when it comes to choosing beauty products. The groups on Facebook just to see the damage this product has caused tests show its are! Available in popular beauty stores and online, is effective for the content of external.... 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